Toolbox
The tools behind my growth and GTM work, and what each one is for.
Updated
The stack I reach for when building growth and outbound systems. Every tool here has a job in a workflow I actually run.
AI & automation
- Claude for research, writing and building the workflows themselves.
- n8n for wiring tools together into agentic workflows that run on their own.
- Dify for building and hosting LLM apps and agents.
- Clay for enrichment and lead research at scale.
Outbound & CRM
- Instantly for cold email at volume.
- HubSpot for CRM and pipeline.
Analytics, design & docs
- Amplitude for product analytics and funnel experiments.
- Figma for pitch decks, landing pages and launch assets.
- Notion for docs, wikis and planning.